Forty years ago AFC Bournemouth, in 1982, had just celebrated promotion to a higher division. However it was not to the Premiership but to what was then called the Football League’s Third Division. So unlike today’s Premiership, the club could not look forward to the receipt of shed loads of money.
While the club opened the season with a three goal victory over Walsall, the attendance at the Dean Court stadium was just 5,330. The Cherries were losing £2,000 per week and needed gates of 7,000 to break even.
Club Director Derek Lever had launched an appeal to raise £50,000 over the coming season. The appeal would involve a series of money raising events to include a race night, a sportsman dinner, a sponsored walk and a medieval banquet. Mr Lever said that while the Cherries were not in danger of going to the wall he emphasised that the appeal target must be met just for general running expenses and to provide manager David Webb with some finance to strengthen the side during the season.
How David Webb would have loved to have had access to a miniscule slice of the riches that come today with a club’s promotion to football’s Premiership.
(Illustration: AFC Bournemouth manager in 1982 - David Webb)